News

Parma Violets: The History of the UK's Floral-F...

Parma Violets divide a room faster than almost any other sweet in the UK — but long before anyone was arguing about whether they taste like soap, they weren't even...

Zed Candy: The Story Behind the UK's Extreme So...

How a British company built a name for itself in a category dominated by American imports, and why extreme sour sweets work as well as they do.

Big League Chew: The History of Baseball's Shre...

Invented by a minor-league pitcher and a former MLB player in 1980 as a gum alternative to chewing tobacco. The history of Big League Chew.

Juicy Fruit: The History of Wrigley's Original ...

One of the first two gums William Wrigley Jr. ever sold, launched in Chicago in 1893. The history of Juicy Fruit and its famously unidentifiable flavour.

5 Gum: The History of Wrigley's Sensory-Branded...

Launched in 2007 with minimalist packaging and flavour names built around the five senses. The history of Wrigley's 5 gum and its move to Mars in 2008.

Bubblicious: The History of the Extra-Soft Amer...

Launched in 1975 with an unusually soft chew built specifically for blowing bubbles. The history of Bubblicious and the Adams confectionery business behind it.