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Wonka Bar: The Real Sweets Behind Roald Dahl's ...

How Roald Dahl's fictional chocolate bar became a real one, and the true history of Wonka's golden ticket marketing.

Gummy Bears: How Haribo's 1922 Invention Became...

The gummy bear started as a "dancing bear" modelled on a real street performance act, two years after Hans Riegel founded the company that put it on shelves worldwide.

Snack a Jacks: How Quaker's Rice Cakes Sold "Gu...

Snack a Jacks arrived in 1991 selling an idea as much as a product: something that felt like a treat without the calorie count of an actual chocolate bar.

Rubicon: The Story Behind Britain's Exotic Frui...

Rubicon built an entire brand on flavours the rest of the British soft drinks aisle wasn't touching in the 1980s: mango, guava, lychee, passionfruit.

Malteser Bunny vs Regular Maltesers: What's the...

What actually separates the Easter-only Malteser Bunny from a regular bag of Maltesers, and why it only appears once a year.

Mentos: The Dutch Mint Behind the Freshmaker an...

The Dutch mint behind the "Freshmaker" tagline, and the real physics of why it turns a bottle of Diet Coke into a fountain.