Collection: Prime

Introducing Prime Hydration, a revolution in beverage excellence designed to fuel your active lifestyle. Crafted with precision and backed by cutting-edge hydration science, Prime delivers a refreshing and invigorating experience like no other. Each bottle is packed with a meticulously curated blend of electrolytes, essential minerals, and natural flavors, ensuring optimal hydration and peak performance.

Whether you're hitting the gym, conquering the trails, or simply seeking a refreshing pick-me-up, Prime Hydration is your ultimate companion. Our thoughtfully designed formula replenishes what your body needs, when it needs it most, promoting endurance, recovery, and overall well-being.

With Prime Hydration, you're not just drinking a beverage; you're embracing a new standard of hydration. Say goodbye to sugary, artificially-laden drinks, and say hello to a refreshing, clean, and revitalizing experience. Elevate your hydration game with Prime – where every sip propels you towards your prime performance. Choose Prime, choose excellence.

We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. 

We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love.

We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.

Now that we’re both fighting for the same team, we truly believe the sky is the limit.

⁃ KSI & Logan Paul