Murray Mints built an entire advertising identity around one instruction: do not rush it. The slogan outlasted the original television adverts by decades.
Origins of the Brand
Murray Mints established itself as a British boiled mint in the mid-20th century, before passing through Trebor and later Cadbury Trebor Bassett as the UK confectionery industry consolidated. The brand is now owned and produced by Tangerine Confectionery, which has taken on several heritage British sweet names.
\"Too Good to Hurry Mints\"
The slogan appeared in advertising campaigns from the 1950s onwards, complete with jingles telling listeners to slow down and let the mint last. It stuck hard enough to become a catchphrase referenced well beyond the original adverts, and helped cement Murray Mints as a travel sweet, sold in tins and rolls built for glove compartments and long car journeys.
What Makes the Mint Distinct
The mint itself is built in two textures: a softer, chewy mint centre wrapped in a harder boiled-mint shell. Combined with individual wrapping, that made it practical for a tin that got opened and closed repeatedly on a long drive, unlike loose boiled sweets that stick together in the heat.
Murray Mints sits comfortably alongside our other retro sweets.
Frequently asked questions
What are Murray Mints?
Murray Mints are individually wrapped boiled mint sweets with a soft mint centre inside a harder mint shell, made in the UK and long associated with car journeys and travel sweet tins.
What does too good to hurry mints mean?
Too good to hurry mints was Murray Mints' advertising slogan from the 1950s onwards, encouraging people to slowly savour the sweet rather than eat it quickly, and it became one of the best-known British sweet slogans.
Who makes Murray Mints today?
Murray Mints passed through Trebor and Cadbury Trebor Bassett over the decades and is today owned and produced by Tangerine Confectionery, a British manufacturer known for reviving heritage sweet brands.