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Trolli: The Brand Behind the Sour Gummy Craze

Trolli: The Brand Behind the Sour Gummy Craze

A German gummy brand that leaned hard into sour, textured, unusual-shaped sweets rather than the classic bear-and-cola-bottle format most people picture.

Trolli: The Brand Behind the Sour Gummy Craze

A German gummy brand that leaned hard into sour, textured, unusual-shaped sweets rather than the classic bear-and-cola-bottle format most people picture.

Why Gummy Worms Are Always Shaped Like Worms

Why Gummy Worms Are Always Shaped Like Worms

The shape isn't just branding. The length, the ridges, the two-tone colouring are all doing something a plain gummy shape doesn't.

Why Gummy Worms Are Always Shaped Like Worms

The shape isn't just branding. The length, the ridges, the two-tone colouring are all doing something a plain gummy shape doesn't.

Jelly Belly vs Regular Jelly Beans: What's Actually Different

Jelly Belly vs Regular Jelly Beans: What's Actu...

Both are technically jelly beans. The recipe underneath, and how the flavour actually gets in there, is where the real difference sits.

Jelly Belly vs Regular Jelly Beans: What's Actu...

Both are technically jelly beans. The recipe underneath, and how the flavour actually gets in there, is where the real difference sits.

How Jelly Belly Makes a Bean Taste Like Popcorn (or Vomit)

How Jelly Belly Makes a Bean Taste Like Popcorn...

A generic 'strawberry flavour' and an actual strawberry puree taste different — and the difference is most of why Jelly Belly beans read as so specific.

How Jelly Belly Makes a Bean Taste Like Popcorn...

A generic 'strawberry flavour' and an actual strawberry puree taste different — and the difference is most of why Jelly Belly beans read as so specific.

Jelly Belly BeanBoozled: The Rules of the World's Riskiest Sweet Game

Jelly Belly BeanBoozled: The Rules of the World...

Two beans that look completely identical. One tastes normal. One doesn't. Here's how the game actually works, and what you're gambling on each turn.

Jelly Belly BeanBoozled: The Rules of the World...

Two beans that look completely identical. One tastes normal. One doesn't. Here's how the game actually works, and what you're gambling on each turn.

Is There a Way to Measure How Sour a Sweet Actually Is?

Is There a Way to Measure How Sour a Sweet Actu...

Chilli heat has the Scoville scale. Sourness has something similar but far less standardised — here's what actually determines the number.

Is There a Way to Measure How Sour a Sweet Actu...

Chilli heat has the Scoville scale. Sourness has something similar but far less standardised — here's what actually determines the number.