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Built with one specific goal — being more sour than anything else nearby on the shelf. Here's how that worked, and why the intensity fades so fast.

Built with one specific goal — being more sour than anything else nearby on the shelf. Here's how that worked, and why the intensity fades so fast.

"Xtreme" on a sweet label usually just means marketing. Here it actually corresponds to a real ingredient change — here's what's different.

"Xtreme" on a sweet label usually just means marketing. Here it actually corresponds to a real ingredient change — here's what's different.

Same basic format since the 1960s, with flavours added around it rather than the recipe being reinvented. Here's what's actually stayed the same.

Same basic format since the 1960s, with flavours added around it rather than the recipe being reinvented. Here's what's actually stayed the same.

Vimto started life as a drink, not a sweet flavour — a fruit blend distinctive enough that other brands eventually just borrowed the name outright.

Vimto started life as a drink, not a sweet flavour — a fruit blend distinctive enough that other brands eventually just borrowed the name outright.

'Halal-friendly' shows up on some Millions packaging, but it's a marketing phrase, not a certification. Here's the distinction and why it matters.

'Halal-friendly' shows up on some Millions packaging, but it's a marketing phrase, not a certification. Here's the distinction and why it matters.

One shape, one size, sold by weight — Millions built an entire brand around a single small idea and never really changed it. Here's why it worked.

One shape, one size, sold by weight — Millions built an entire brand around a single small idea and never really changed it. Here's why it worked.

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