Look at the packaging on a handful of Bonds bags and you'll spot a small addition — a note that 10% of the profit from that particular pack goes to Our Dementia Choir, the charity founded in partnership with actress Vicky McClure.
What the charity does
Our Dementia Choir brings people living with dementia together through singing, building on the visibility the cause gained through Vicky McClure's television documentary of the same name.
Which packs are involved
Bonds rotates which lines carry the donation marking, so it's always worth checking the individual product page rather than assuming every bag on the shelf qualifies. It's been used on packs including Mint Imperials and other sweetshop-favourite bags at various points.
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