"How do you eat yours?" has been rattling around British advertising for so long that most people know the Creme Egg's tagline before they can explain what's actually inside it — which is exactly what people search to find out.
From Fry's to Cadbury
The Creme Egg was launched in 1963 as "Fry's Creme Egg", made by Fry's, which by then was part of the Cadbury group. It was rebranded as the Cadbury Creme Egg in 1971 and has been sold under the Cadbury name ever since. It's a milk chocolate shell filled with a soft white and yellow fondant designed to mimic the look of a real egg's white and yolk once you bite into it.
Why it's a seasonal product with a cult following
The Creme Egg is sold as a seasonal item, appearing in shops from roughly New Year through to Easter, which has helped build genuine anticipation around it each year rather than treating it as an everyday chocolate bar. That seasonality, combined with decades of "How do you eat yours?" advertising, is a big part of why it's stayed so recognisable.
What we actually stock right now
We don't currently stock the Cadbury Creme Egg directly. If you're after a chocolate egg with something unexpected inside, we do carry Kinder Surprise Milk Chocolate Egg With Toy 20g and Kinder Joy Single Egg with Surprise 20g, both genuinely in stock now. For the wider Cadbury range, our Cadbury Chocolate: The Full Range and a Bit of History guide covers what we carry across the brand.
FAQ
What's inside a Cadbury Creme Egg?
A milk chocolate shell filled with soft white and yellow fondant, made to look like the white and yolk of a real egg once cut or bitten into.
Was the Creme Egg always a Cadbury product?
No — it launched in 1963 as "Fry's Creme Egg" before being rebranded as the Cadbury Creme Egg in 1971.
Do you stock Cadbury Creme Eggs?
No, we don't currently stock them directly.
What egg-shaped chocolate do you actually have in stock?
Kinder Surprise Milk Chocolate Egg With Toy and Kinder Joy Single Egg with Surprise are both in stock now, if it's a chocolate egg with a surprise inside you're after.