Mention 'Moro' to most British chocolate fans and you'll get a blank look. Mention it to a New Zealander or South African and you'll usually get a strong opinion, because Cadbury Moro has spent decades as one of the biggest chocolate bars nobody in Britain has actually tasted.
What's actually inside a Moro
A Moro bar layers coconut and caramel over a biscuit base, with the whole thing wrapped in milk chocolate. That combination puts it closer to a coconut-caramel biscuit bar than to a standard filled chocolate bar, and gives it a texture that's noticeably different from anything in Cadbury's mainstream UK range.
Launched in New Zealand, not Britain
Cadbury launched Moro in New Zealand in 1964, and over the following decades it became one of the country's best-known 'classic' chocolate bars. It later found a following in South Africa too, but it was never rolled out as a mainstream product in the UK, leaving it largely unknown in the market where the Cadbury name is most closely associated with Dairy Milk.
Why regional Cadbury bars exist at all
Cadbury has operated across multiple countries with historically separate manufacturing and product development, and its New Zealand and South African operations built their own bar ranges over the 20th century rather than simply importing the UK line-up. Bars like Moro exist as strictly regional Cadbury products, sitting alongside the internationally familiar Dairy Milk-based range that Britain gets.
See the UK side of the Cadbury range in our Cadbury collection.
Frequently asked questions
What is a Cadbury Moro bar?
Coconut and caramel over a biscuit base, wrapped in milk chocolate.
Where can you buy Cadbury Moro?
Mainly New Zealand, where it launched in 1964, and South Africa.
Why isn't Moro sold in the UK?
It developed as a regional product for Cadbury's New Zealand and South African operations and was never rolled out to the UK market.