Club has been a lunchbox constant since 1959 — individually wrapped, endlessly multipacked, and one of the few chocolate biscuit bars from that era that never actually went away.
Launched by Jacob's in 1959
Jacob's introduced Club in 1959 as an individually wrapped, chocolate-covered biscuit bar, sold in multipacks designed for lunchboxes and packed lunches. Unlike sharing bars, Club was built from the start around the single-serving, one-per-wrapper format that's remained its defining feature ever since.
What's In A Club Biscuit
- Biscuit base — a crisp, layered biscuit underneath the chocolate.
- Chocolate coating — the original and still the best-known version, made with milk chocolate.
- Individual wrapping — each bar wrapped separately within the multipack, unusual for a biscuit bar at launch.
That individual-wrapper format made Club especially well suited to lunchboxes and packed lunches, which is a large part of why it built such a loyal, habitual customer base over the decades.
Flavours Beyond The Original
Over the years, Jacob's has expanded Club into a range of flavours beyond the original milk chocolate bar, including mint, orange, fruit and honeycomb versions at various points. The exact flavour line-up has shifted over the decades as some variants were discontinued and others introduced, but the core milk chocolate Club has remained the constant throughout.
Club Today
Club is still manufactured under the Jacob's brand, now part of Pladis, and remains a fixture of UK supermarket biscuit aisles and multipack chocolate biscuit ranges. More than 65 years after launch, it's one of the few biscuit bars from its era that's never needed a nostalgia-driven relaunch, because it never actually left.
Frequently asked questions
When was the Club biscuit launched?
Jacob's launched the Club biscuit in 1959. It's an individually wrapped, chocolate-covered biscuit bar, originally sold in multipacks aimed at lunchboxes and packed lunches.
What flavours does Club biscuit come in?
Beyond the original milk chocolate version, Club has been made in mint, orange, fruit and honeycomb flavours over the decades, with the range varying at different points in its history.
Is Club biscuit still made today?
Yes. Club remains in production under the Jacob's brand and is still widely sold in UK supermarkets in multipack form, over 65 years after it was first launched.