Milky Way Crispy Rolls have had a more eventful few years than most multipacks: discontinued in 2022, then brought back in 2025 after enough fans complained that Mars Wrigley reversed course. It's worth being specific about what we stock here — it's the Crispy Rolls format only, not the standard Milky Way bar, which isn't currently part of our range.
Milky Way Crispy Rolls Biscuit & Milk Chocolate, 5 Pack Multipack 112.5g (Case of 14)
A light biscuit wafer roll wrapped in Milky Way's whipped filling and coated in milk chocolate — the crispy wafer centre is what separates this from the smooth nougat of the standard bar. We stock it as a special-order wholesale case of 14 multipacks, each holding five 112.5g bars, usually arriving within about two weeks at the same price as our regular range. See Milky Way Crispy Rolls Biscuit & Milk Chocolate 5 Pack Multipack 112.5g — Case of 14 for current availability.
Discontinued, Then Brought Back
The Crispy Roll isn't a new idea — Mars launched it in Germany in 1994 and introduced it to the UK in 1996 as a wafer-based spin on the standard Milky Way bar. Mars Wrigley discontinued the line in 2022, prompting a genuine fan backlash that included a Change.org petition gathering thousands of signatures. The pressure worked: Mars Wrigley confirmed the Crispy Roll's return to UK shelves from February 2025, alongside new variants of Twix and Bounty in the same wafer format. It's a rare case of a discontinued multipack actually coming back rather than staying gone.
Where to find the rest
The Crispy Rolls case sits within our wider multipacks and cases range, alongside other wholesale chocolate multipacks we carry.
Frequently asked questions
What are Milky Way Crispy Rolls?
A biscuit wafer roll coated in Milky Way's whipped filling and milk chocolate, sold as bars within a multipack — a different format from the standard Milky Way bar.
Were Milky Way Crispy Rolls discontinued?
Yes, in 2022. After a sustained fan campaign, including a Change.org petition, they returned to UK shelves from February 2025.
Do you sell the standard Milky Way bar?
No — we currently stock only the Crispy Rolls multipack. The standard bar isn't part of our range at the moment.
When were Milky Way Crispy Rolls first launched?
Mars launched them in Germany in 1994 and brought them to the UK in 1996, long before the 2022 discontinuation and 2025 relaunch.