Rhubarb & custard turns up in more corners of a sweet shop than most people expect — it's not just the one Haribo bag. We stock it as a soft gummy, a traditional hard boiled sweet, a wrapped mega lolly and an own-brand pick 'n' mix option, across four different brands. Here's what's actually in stock and how each one differs.
Haribo Rhubarb & Custard
Haribo's version is the soft gummy most people picture first — a pink-and-cream two-tone sweet with the tart rhubarb and sweet custard flavours running through each half. We stock it as a Haribo Rhubarb & Custard 3kg bulk bag, and in two tub sizes for smaller orders or a pick 'n' mix counter: the Haribo Rhubarb & Custard Sweets Tub and the larger Haribo Rhubarb & Custard Sweets Tub 810g.
Our Own-Brand Rhubarb & Custard
For a smaller, cheaper way into the same gummy flavour, we also stock a Supreme Rhubarb & Custard 500g bag under our own Supreme label — the same two-tone gummy format at a lower price point for smaller top-up orders.
Bonds & Dobsons: The Boiled Sweet Version
Before the gummy existed, rhubarb & custard was a hard boiled sweet, and that traditional version is still what a lot of customers actually want. We stock the Bonds Rhubarb & Custard Jar 2.5kg, which is marked suitable for vegetarians and is a special-order line for us, so allow a little longer than our regular stock — typically around two weeks. Dobsons make the same style of boiled sweet in the Dobsons Rhubarb and Custard Jar 2.72kg.
Dobsons Wrapped Rhubarb & Custard Mega Lollies
Dobsons also puts the flavour into its wrapped mega lolly format — a larger, individually wrapped lolly rather than a loose sweet — in the Dobsons Wrapped Rhubarb & Custard Mega Lollies 1.9kg. It's a different way to sell the same flavour where individually wrapped pieces matter, such as counter sales or party bags.
What About Rhubarb & Custard Squashies?
It's a flavour combination that seems like an obvious fit for the soft-chew Squashies format, but neither Swizzels' Drumstick Squashies nor Millions Squashies currently include a rhubarb & custard flavour in what we stock. If that changes, the gummy, boiled and lolly versions above remain the way to get the flavour in the meantime.
Where to find the rest
Browse the full Haribo range, Dobsons range and Bonds range for everything else each brand makes.
Frequently asked questions
What do rhubarb & custard sweets actually taste like?
A tart, slightly sour rhubarb flavour balanced against a sweet, creamy custard note — usually presented as a two-tone pink-and-cream or yellow-and-pink sweet, whether that's a gummy, a boiled sweet or a lolly.
Is Haribo Rhubarb & Custard the same as the boiled sweet version?
No. Haribo's version is a soft gummy sweet, while Bonds and Dobsons make a traditional hard boiled sweet in the same flavour. They're different textures built around the same flavour pairing.
Are your rhubarb & custard sweets vegetarian?
The Bonds Rhubarb & Custard Jar is marked vegetarian. Haribo's gummy version is not, as it's made with gelatine. Check the individual product page for each item before ordering if this matters for your order.
Do you sell rhubarb & custard squashies?
Not currently. Swizzels' Drumstick Squashies and Millions Squashies ranges don't include a rhubarb & custard flavour among what we stock — the rhubarb & custard sweets above are gummy, boiled or lolly formats instead.