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Built with one specific goal — being more sour than anything else nearby on the shelf. Here's how that worked, and why the intensity fades so fast.

Built with one specific goal — being more sour than anything else nearby on the shelf. Here's how that worked, and why the intensity fades so fast.

"Xtreme" on a sweet label usually just means marketing. Here it actually corresponds to a real ingredient change — here's what's different.

"Xtreme" on a sweet label usually just means marketing. Here it actually corresponds to a real ingredient change — here's what's different.

The sourness isn't baked into the gummy at all — it's a coating dusted on afterwards. Here's what's actually doing the work.

The sourness isn't baked into the gummy at all — it's a coating dusted on afterwards. Here's what's actually doing the work.

One tub, one hidden sour piece, and no way to tell which is which until you bite. Here's how the game everyone's filming actually works.

One tub, one hidden sour piece, and no way to tell which is which until you bite. Here's how the game everyone's filming actually works.

From a gentle tingle to genuine regret. A field guide to the sour end of the shelf, and what's actually causing the pucker.

From a gentle tingle to genuine regret. A field guide to the sour end of the shelf, and what's actually causing the pucker.

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