Twix and Twirl both come as two fingers in a wrapper, which is where the similarity ends, one is built on biscuit and caramel, the other is almost entirely layered chocolate.
Different companies, similar shape
Twix is a Mars product that arrived in the UK in 1967. Twirl is a Cadbury bar, now owned by Mondelez, that launched twenty years later in 1987. Both settled on a twin-finger format, but the resemblance is really only skin deep, the two brands were solving different problems for different snacking moods.
Biscuit and caramel vs flaky chocolate
- Twix — a crisp biscuit finger carries a layer of soft caramel, the whole thing dipped in milk chocolate. The bite is crunchy first, then chewy.
- Twirl — two ridged fingers of moulded milk chocolate with a flaky, aerated internal structure, similar to how a Flake is made. There is no biscuit and no caramel, so the whole experience is about chocolate texture rather than layers of filling.
Nearly two decades apart
The gap between the two launches matters for context: Twix was already an established biscuit-bar format by the time Twirl arrived, so Cadbury's answer deliberately went in the opposite direction, leaning on the ridged, flaky chocolate technique it already used for Flake rather than competing directly on biscuit and caramel.
Which one to pick
Go for Twix if you want crunch and chew in the same bite. Go for Twirl if you want a lighter, all-chocolate experience with a distinctive flaky snap.
Frequently asked questions
Are Twix and Twirl made by the same company?
No. Twix is made by Mars, while Twirl is made by Cadbury (Mondelez), so despite the similar two-finger format they come from rival manufacturers.
What is the actual texture difference between Twix and Twirl?
Twix is a crunchy biscuit finger topped with caramel and coated in chocolate. Twirl is two ridged, flaky fingers of moulded chocolate with no biscuit or caramel at all, its structure is closer to a Flake.
Which came first, Twix or Twirl?
Twix reached the UK in 1967. Twirl followed two decades later, launching in 1987.