Mint Feast never had the same lasting fame as Kit Kat or Aero, but for anyone who grew up with it, few discontinued British chocolate bars get requested back as often.
A Rowntree's original
Mint Feast was produced by Rowntree's, the York confectionery company responsible for some of Britain's most enduring chocolate brands, including Kit Kat, Aero, Smarties and Fruit Pastilles. Rowntree's built its reputation through the 19th and 20th centuries as one of the "big three" British chocolate makers alongside Cadbury and Fry's, before being bought by Nestlé in 1988 in a deal that folded most of its bars into Nestlé's wider portfolio.
What made it distinctive
- Format — a milk chocolate bar with a layer of smooth mint fondant running through it, rather than the individually wrapped thins used by rivals like After Eight.
- Positioning — sold as an everyday chocolate bar rather than a boxed after-dinner mint, making it more of a casual, pocket-money purchase.
- Era — most strongly associated with the 1970s and 80s, the peak decades of Rowntree's standalone bar range before the Nestlé takeover.
Why it's still remembered
Mint Feast is no longer produced, and its disappearance is one of the more commonly cited examples in conversations about discontinued British bars, alongside other lost Rowntree's lines. It remains a fixture of nostalgia discussions among fans of retro sweets and classic chocolate.
Frequently asked questions
Who made Mint Feast?
Mint Feast was made by Rowntree's, the York-based confectioner that also created Kit Kat, Aero and Fruit Pastilles, before Rowntree's was acquired by Nestlé in 1988.
What was Mint Feast made of?
Mint Feast was a milk chocolate bar filled with squares of smooth mint fondant, similar in concept to After Eight but formatted as a single bar rather than individual thins.
Is Mint Feast still made?
No, Mint Feast was discontinued and is no longer in production, which has made it one of the most frequently requested "bring it back" bars among British chocolate nostalgia communities.