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Confectionery has quietly become a gifting category. A look at Haribo's Box of Happy and what makes a bag of sweets work as a present.

Confectionery has quietly become a gifting category. A look at Haribo's Box of Happy and what makes a bag of sweets work as a present.

Haribo dominates the shelf. Vidal wins on filled centres, novelty formats and — increasingly — on vegan.

Haribo dominates the shelf. Vidal wins on filled centres, novelty formats and — increasingly — on vegan.

We ran the numbers on our own shelf. Buying a 3kg bag instead of a case of share bags saves you about 17% per 100g on the same sweet.

We ran the numbers on our own shelf. Buying a 3kg bag instead of a case of share bags saves you about 17% per 100g on the same sweet.

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