Yorkie

Yorkie launched in 1976, when Rowntree's spotted a gap for a chunkier, more filling bar to compete with Cadbury Dairy Milk — named after the county where it was made. Its famously blunt "It's not for girls" marketing didn't arrive until a 2002 relaunch, and was dropped from standard bars by 2011. We stock it in Milk, Raisin & Biscuit and Duo formats.