"No nasties" is exactly the kind of front-of-pack phrase we'd normally tell you to treat with caution — it's not a regulated term, and plenty of brands use similar language loosely. Candy Kittens is a case where checking the ingredients actually backs the slogan up.
What the phrase itself doesn't guarantee
Like "natural" or "wholesome," "no nasties" has no fixed legal definition — it's the brand's own positioning, and different companies could use identical language to mean quite different things. The only way to know what it actually corresponds to for a specific product is to read the ingredients, the same rule we apply to every dietary or quality claim on this site.
What actually checks out in the ingredients
Our Eton Mess and Very Cherry pouches list real fruit juice from concentrate directly — 6% strawberry juice in the Eton Mess, 10% sour cherry juice in Very Cherry — a genuine, checkable percentage rather than a vague "fruit flavoured" claim. Neither contains gelatine or beeswax: structure comes from hydrolysed pea protein and modified starch instead, with carnauba wax used for glazing where needed.
What that means for dietary suitability
No gelatine and no beeswax means both flavours are suitable for vegans, which is a genuine, ingredient-backed claim rather than marketing language layered over an unchanged recipe. This is the same standard we hold every product to — the "no nasties" slogan happens to survive that check here, which isn't true of every brand's version of a similar claim.
The one thing to still watch
Both products carry a warning about being packed in a factory that also handles peanuts, nuts, sesame and milk — worth knowing if you're managing a specific allergy, since "vegan" and "allergen-free" are different claims that don't automatically imply each other.
Frequently asked questions
What does "No Nasties" mean?
The brand's own slogan, generally referring to avoiding artificial colours and flavours — not a regulated term.
Do Candy Kittens contain gelatine?
No — hydrolysed pea protein and plant-based ingredients provide structure instead, making the range vegan.
Is the real fruit juice claim genuine?
Yes — a specific percentage of real fruit juice from concentrate is listed directly in the ingredients.