Chomp: The Story Behind Cadbury's Caramel Finger Bar

Chomp packs a layer of chewy toffee-caramel into a thin milk chocolate finger, and it's made by Cadbury — not, as the name sometimes gets misattributed, by any of the chocolate makers behind other finger-shaped bars.

Born in South African chocolate labs

Cadbury South Africa introduced Chomp in the early 1970s, and it quickly became one of the country's most recognisable bars. It later spread to other Cadbury markets, including the UK and Australia, each producing their own version.

A hippo mascot with a serious jaw workout

South African advertising for Chomp has long featured a father hippo teaching his son to properly exercise his jaws so he can fit an entire mouthful of chocolate in at once — a mascot that's stuck around for decades and become as recognisable as the bar itself.

One name, more than one recipe

  • UK & South Africa — a single chunky finger of toffee-caramel under milk chocolate.
  • Australia — a layer of wafer and caramel, coated in compound chocolate rather than the standard Cadbury recipe.

Try more chewy, caramel-led bars in our chocolate collection.

Frequently asked questions

Who makes Chomp?

Chomp is made by Cadbury, first produced by Cadbury South Africa in the early 1970s.

What's inside a Chomp bar?

A layer of chewy toffee-caramel coated in a thin layer of milk chocolate, shaped as a single chunky finger.

Where is Chomp sold today?

It remains most popular in South Africa, and is also produced and sold in the UK and Australia, with slightly different recipes in each market.

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