Curly Wurly gets searched for two reasons: pure nostalgia for the twisted caramel shape, and a very persistent argument about whether it's gotten smaller over the decades. Both are worth untangling properly.
A woven caramel bar since 1970
Cadbury launched Curly Wurly in 1970. The bar is made by weaving strands of caramel into a ladder-like braid and coating the whole thing in milk chocolate — a genuinely different construction method to most bars, which is part of why it's stayed distinctive for over 50 years.
The "shrinking Curly Wurly" debate
Curly Wurly is one of the most-cited examples in UK conversations about chocolate bars getting smaller over time. Cadbury has periodically adjusted bar weights and pricing, as most confectionery brands have, and shoppers who remember the bar from decades ago often feel the current version looks slighter. Exact historical weights have varied across relaunches, so precise decade-by-decade comparisons are hard to pin down — but the debate itself has become part of the bar's identity.
What we actually stock right now
We carry Cadbury Curly Wurly 4 Pack Multipack 86g — Case of 35 and Cadbury Curly Wurly Chocolate Bar 21.5g — Case of 48. Both are genuine, active lines for us, but we need to be straight with you: both are currently out of stock. If you specifically need Curly Wurly for a fundraiser or event, get in touch to check on restock timing before you commit.
FAQ
Why is Curly Wurly shaped the way it is?
It's made by weaving strands of caramel into a ladder-like braid before coating it in milk chocolate, which gives it the twisted look and a chewier texture than a solid caramel bar.
Has Curly Wurly actually gotten smaller?
Bar weights have changed at points over its 50-plus year history, as with most chocolate bars, and it's one of the most commonly cited examples in that conversation — though exact like-for-like comparisons across every relaunch aren't straightforward to verify.
When was Curly Wurly first launched?
Cadbury launched it in 1970.
Is Curly Wurly in stock at Supreme Sweets right now?
No — both the 4-pack multipack case and the single-bar case are currently out of stock. They're genuine lines we carry, just not available to ship right now.