Freddo has spent the last decade as a punchline about the UK cost of living as much as a chocolate bar in its own right. The history behind that reputation is more interesting than the memes suggest — and worth knowing before you go looking for stock, because right now supply on our end is thin.
An Australian frog, originally
Freddo started life in Australia in 1930, created by the MacRobertson's confectionery company as "Freddo Frog". The bar reached the UK in 1973 under Cadbury and turned over roughly £2 million a year by 1974 — a solid start — before being withdrawn from UK shelves in 1979.
The 1994 relaunch, and the 10p bar
Freddo came back to the UK in 1994, priced at 10p. That price held for over a decade and became core to the bar's identity: a proper chocolate bar, cheap enough for a child's pocket money, sold individually rather than only in multipacks.
Why "Freddo price" is a search term
From 2005 onwards, the price crept up by roughly 2p a year. What had been a fixed, dependable 10p became a moving target, and because Freddo was so widely recognised as the pocket-money bar, its price rises got tracked and mocked more than almost any other single product's — to the point where "how much is a Freddo now" became a genuine, recurring news story and a shorthand for UK inflation more broadly.
What we actually stock right now
We currently carry Cadbury Dairy Milk Caramel Freddo 4 Pack Multipack 78g, sold as a wholesale case of 30 x 4-packs — but stock is genuinely low, so if you need volume, order sooner rather than later. This is also a special-order line for us, so allow around two weeks for delivery at the usual price.
The plain Cadbury Dairy Milk Freddo 4-pack multipack is out of stock at the moment. We're not listing it as available — check back if that's specifically the one you're after.
FAQ
Why did Freddo become a symbol of UK inflation?
Because it held a fixed 10p price from 1994 until 2005, then started rising by around 2p a year. The jump from a famously stable pocket-money price to a climbing one made it an easy, widely-recognised way to talk about the rising cost of everyday things.
Was Freddo originally an Australian chocolate bar?
Yes. Freddo Frog was created by MacRobertson's in Australia in 1930, well before it reached the UK in 1973.
What's the difference between plain Freddo and Caramel Freddo?
Plain Freddo is Cadbury Dairy Milk moulded into the frog shape. Caramel Freddo is the same shape with a caramel filling inside the milk chocolate.
Is plain Freddo in stock at Supreme Sweets right now?
No — the plain Cadbury Dairy Milk Freddo multipack case is currently out of stock. Only the Caramel Freddo case is available, and in limited quantity.