Searches for "Mikado" chocolate sticks usually come from two places: people who grew up with the brand in mainland Europe looking for it in the UK, and people trying to work out if it's the same thing as Pocky, the Japanese biscuit stick they've seen elsewhere.
A European relative of Pocky
Mikado is a chocolate-coated biscuit stick snack produced by the French company LU (part of Mondelez), and it's effectively the European market's equivalent to Japan's Pocky — a thin biscuit stick dipped partway in chocolate or another coating, designed to be eaten by holding the uncoated end. The format itself (thin biscuit stick, partial coating, held rather than bitten from the middle) is shared across both products, even though the two are produced by different companies for different regional markets.
Why it's a strong "always sold out somewhere" search term
Because Mikado is primarily a mainland European product rather than a UK staple, UK shoppers searching for it are often looking to import a specific childhood or travel memory rather than buy a locally standard snack — which is exactly why stock and availability searches for it are so common.
What we actually stock right now
We don't currently stock Mikado directly. If it's the thin chocolate-coated stick format you're after, our Twix Caramel & Milk Chocolate Fingers Multipack 120g is in stock, and Kit Kat 4 Finger Dark Chocolate Bar is also in stock — both give you a similar finger/stick-format chocolate-and-biscuit snack, even if the specific texture isn't identical to Mikado.
FAQ
Is Mikado the same as Pocky?
They're different brands from different companies — Mikado from the French company LU, Pocky from the Japanese company Glico — but they're built on the same basic idea: a thin biscuit stick, partly coated, held and eaten from the uncoated end.
Where is Mikado normally sold?
It's primarily a mainland European product rather than a UK high-street staple, which is why UK shoppers often have to search specifically to find it.
Do you stock Mikado Chocolate Sticks at Supreme Sweets?
No, we don't currently carry this brand. We do stock other finger-format chocolate and biscuit snacks as an alternative.
What's the closest thing you stock to Mikado?
Twix Caramel & Milk Chocolate Fingers and Kit Kat 4 Finger bars are both in stock and share the finger/stick chocolate-biscuit format.