MrBeast's Feastables chocolate has been one of the most talked-about US chocolate launches of the last few years, driven almost entirely by YouTube and TikTok rather than a supermarket shelf — which is exactly why so many UK shoppers end up searching for where to actually buy it.
A YouTuber's chocolate brand, built on giveaways
Feastables was launched by Jimmy Donaldson — better known as MrBeast — in January 2022, positioned as a "better-for-you" mass-market chocolate brand aimed squarely at competing with the likes of Hershey's and Mars in the US. The brand leaned hard into MrBeast's usual playbook: enormous prize giveaways, including a widely covered promotion offering up to $1 million hidden inside specially marked golden bars, echoing the Willy Wonka golden ticket idea. That marketing, plus MrBeast's existing audience of hundreds of millions of subscribers, reportedly helped Feastables become one of the best-selling chocolate bar brands by unit sales at some US retailers within its first couple of years.
Why it's harder to find in the UK
Feastables is primarily distributed through US retail and Feastables' own online store, with UK availability limited mostly to specialist American-candy importers and marketplace resellers rather than mainstream UK wholesalers — which is part of why pricing and stock for it in the UK can vary a lot from seller to seller.
What we actually stock right now
We don't currently stock Feastables directly — it isn't a line we import. What we do carry, if you're after a big-format or shareable chocolate bar instead, includes the Cadbury Dairy Milk Giant Chocolate Bar 850g, which is in stock, and the Galaxy Smooth Milk Chocolate Large Gifting Bar 360g, also in stock in limited quantity. For smaller multipack chocolate, we also stock Galaxy Smooth Milk Chocolate Snack Bar 42g — Case of 24.
FAQ
Is MrBeast's Feastables chocolate sold in the UK?
Not through mainstream UK retail. It's mainly sold via Feastables' own US-based store and through American-candy specialist importers, so UK stock and pricing vary by seller.
What makes Feastables different from other chocolate bars?
Mostly the marketing rather than the product itself — MrBeast's existing YouTube and TikTok audience, plus giveaway promotions like hidden cash prizes in golden bars, drove much of its early sales.
Do you stock Feastables at Supreme Sweets?
No — we don't currently import or stock Feastables. We do carry other big-format chocolate bars, including Cadbury and Galaxy, if you want something similar in size or as a shareable treat.
What's a good UK alternative to a Feastables bar?
For a similar big, shareable format, our Cadbury Dairy Milk Giant Chocolate Bar 850g is currently in stock and a straightforward substitute.