Pom-Bear's teddy-bear shape isn't a novelty added on top of a normal crisp — the dough is rolled flat and cut into bears before it's ever fried, so the shape is built in at the very start of production.
German roots, British bear
Intersnack introduced the Pom-Bär brand in Germany in 1987, two decades after launching its Goldfischli snack in 1967. The bear-shaped format crossed the Channel in 1990, where it's made under licence by KP Snacks, and has since spread to more than 30 countries.
From potato powder to bear shape
Unlike a sliced-and-fried crisp, Pom-Bear starts as a dough: potato powder is mixed with water, starch and salt, rolled out flat, and cut into bear shapes with a patterned roller. The shapes are dried on a conveyor before being fried in a sunflower oil blend and seasoned.
Built for the lunchbox, not the pick 'n mix
Pom-Bear was designed from the outset as a children's and family snack rather than a sweet, which is why it comes in straightforward flavours — Original, Cheese & Onion and Salt & Vinegar are the three mainstays — rather than the more experimental flavours aimed at adult crisp fans.
Frequently asked questions
Who makes Pom-Bear?
Pom-Bear is owned by the Intersnack Group and produced in the UK by its subsidiary KP Snacks.
When did Pom-Bear launch in the UK?
Pom-Bear (originally Pom-Bär) launched in Germany in 1987 and arrived in the UK in 1990.
What are Pom-Bear snacks actually made from?
They're made from potato powder, water, starch and salt, rolled flat, cut into bear shapes, dried and then fried in a sunflower oil blend before flavouring.