Ashby-de-la-Zouch, in Leicestershire, had a population of around 12,000 at the 2021 census — a market town whose ruined castle once inspired one of English literature's best-known tournament scenes.
The castle behind a literary tournament
Ashby Castle was expanded in the late 15th century by William, Lord Hastings, before being slighted (deliberately damaged) after the English Civil War. Its ruins later caught the imagination of Sir Walter Scott, who set the famous jousting tournament in his 1819 novel Ivanhoe at Ashby, bringing the town wider literary fame. The ruins are now cared for by English Heritage.
What that history doesn't leave behind
Ashby-de-la-Zouch's castle history doesn't come with a dedicated sweet shop set up for bulk bags, vegan-specific ranges or halal-friendly lines — not the kind of retail a town this size tends to support locally.
Why Ashby-de-la-Zouch shoppers order online anyway
For anything past a corner-shop bag, ordering online is more consistent — no trip into Leicester or Burton upon Trent required.
25,000+ customers, and counting
We've served over 25,000 customers UK-wide, Ashby-de-la-Zouch included, with most orders dispatched within 1-2 business days. The range covers pick 'n' mix by the bag and tub, bulk bags from 1kg to 3kg, trade cases for events and businesses, vegan and halal-friendly sweets, retro favourites, and full chocolate ranges from the major brands.
Frequently asked questions
Do you deliver sweets to Ashby-de-la-Zouch?
Yes — we deliver UK-wide including Ashby-de-la-Zouch, Leicestershire, with most orders dispatched within 1-2 business days.
Is Ashby-de-la-Zouch Castle connected to the novel Ivanhoe?
Yes — Sir Walter Scott set the famous tournament scene in his 1819 novel Ivanhoe at Ashby Castle, and the ruins, cared for by English Heritage, still stand in the town today.
Can I buy bulk or wholesale sweets in Ashby-de-la-Zouch?
Not from a local shop — we deliver bulk bags, multipacks and trade cases direct to Ashby-de-la-Zouch addresses instead.
Browse Pick 'n' Mix and Bulk Bags.