Atherstone, in Warwickshire, had a population of around 9,200 at the 2021 census — a town whose best-known tradition has been played out in its main street for over 800 years.
A game older than the town's oldest buildings
The Atherstone Ball Game is traditionally traced back to a match between Warwickshire and Leicestershire in 1199, played for a bag of gold. Every Shrove Tuesday since, crowds have gathered on Long Street for a boisterous, rule-light contest to hold onto a specially made ball — one of only three surviving Shrovetide football games left in England, alongside Ashbourne and Alnwick.
What that history doesn't leave behind
This town's history doesn't come with a dedicated sweet shop set up for bulk bags, vegan-specific ranges or halal-friendly lines — not the kind of retail a town this size tends to support locally.
Why Atherstone shoppers order online anyway
For anything past a corner-shop bag, ordering online is more consistent — many Atherstone shoppers would otherwise have to travel into Nuneaton or Tamworth for a wider selection.
25,000+ customers, and counting
We've served over 25,000 customers UK-wide, Atherstone included, with most orders dispatched within 1-2 business days. The range covers pick 'n' mix by the bag and tub, bulk bags from 1kg to 3kg, trade cases for events and businesses, vegan and halal-friendly sweets, retro favourites, and full chocolate ranges from the major brands.
Frequently asked questions
Do you deliver sweets to Atherstone?
Yes — we deliver UK-wide including Atherstone, Warwickshire, with most orders dispatched within 1-2 business days.
Is the Atherstone Ball Game really centuries old?
Yes — the game is traditionally traced back to a match between Warwickshire and Leicestershire in 1199, and Atherstone has played a version of it every Shrove Tuesday since; it's one of only three surviving Shrovetide football games left in England.
Can I buy bulk or wholesale sweets in Atherstone?
Not from a local shop — we deliver bulk bags, multipacks and trade cases direct to Atherstone addresses instead.
Browse Pick 'n' Mix and Bulk Bags.