Oakham, the county town of Rutland, had a population of around 11,600 at the 2021 census — England's smallest county's biggest town, and home to a horseshoe-covered hall with a very unusual tradition.
A castle where visitors pay in horseshoes
Oakham Castle's Great Hall dates back to around the 1180s and is regarded as one of the finest surviving examples of Norman domestic architecture in England. By ancient custom, any peer of the realm visiting Oakham for the first time must present a horseshoe to the Lord of the Manor, and the hall's walls are hung with dozens of them, including some gifted by members of the Royal Family.
What that history doesn't leave behind
Oakham's castle and horseshoe tradition doesn't come with a dedicated sweet shop set up for bulk bags, vegan-specific ranges or halal-friendly lines — not the kind of retail a town this size tends to support locally.
Why Oakham shoppers order online anyway
For anything past a corner-shop bag, ordering online is more consistent — no trip into Leicester or Peterborough required.
25,000+ customers, and counting
We've served over 25,000 customers UK-wide, Oakham included, with most orders dispatched within 1-2 business days. The range covers pick 'n' mix by the bag and tub, bulk bags from 1kg to 3kg, trade cases for events and businesses, vegan and halal-friendly sweets, retro favourites, and full chocolate ranges from the major brands.
Frequently asked questions
Do you deliver sweets to Oakham?
Yes — we deliver UK-wide including Oakham, Rutland, with most orders dispatched within 1-2 business days.
Why are there horseshoes on the walls of Oakham Castle?
By ancient tradition, peers of the realm visiting Oakham for the first time gift a horseshoe to the Lord of the Manor — the Great Hall's walls are covered with them, including ones from members of the Royal Family.
Can I buy bulk or wholesale sweets in Oakham?
Not from a local shop — we deliver bulk bags, multipacks and trade cases direct to Oakham addresses instead.
Browse Pick 'n' Mix and Bulk Bags.