Kit Kat had the wafer-bar market to itself for decades before Cadbury Ireland answered back in 1992 with a bar that hid a layer of chocolate inside the wafer itself.
Cadbury Ireland's 1992 answer to Kit Kat
Time Out was introduced by Cadbury Ireland in 1992, launching into both the UK and Irish markets that year. It arrived at a point when Kit Kat had gone largely unchallenged as Britain's wafer bar of choice for the best part of six decades, and Time Out was built specifically to compete in that space.
What actually makes it different
A Time Out finger isn't just wafer and chocolate stacked together - it has a thin ripple of milk chocolate running between two wafer layers, with the whole bar then coated in Cadbury Dairy Milk chocolate. That internal chocolate layer, sold in pairs of fingers, was the bar's main point of difference from Kit Kat's simpler wafer structure.
Where it sits today
Time Out has stayed a smaller, more regional presence than Cadbury's biggest sellers, but it's remained on UK shelves for over three decades - a genuine survivor among wafer bars from the same era, most of which didn't make it this far. You'll find it alongside other classic British chocolate bars in our chocolate collection.
Frequently asked questions
Who makes Time Out?
Time Out was introduced by Cadbury Ireland in 1992 and launched into the UK and Irish markets that same year.
What's inside a Time Out bar?
A ripple of milk chocolate sandwiched between two wafers, with the whole bar coated in Cadbury Dairy Milk chocolate.
Is Time Out the same as Kit Kat?
No - both are wafer fingers, but Time Out has a milk chocolate ripple between its wafer layers and is made by Cadbury rather than Nestle, which makes Kit Kat.